September 9, 2019
Bringing attention to the dangers of plastic is always a good thing.
The company behind some of Europe’s leading home appliance brands has unveiled the world’s first washing machine with a built-in microplastic filter.
Arcelik, the parent company of Beko and Grundig, announced the new washing machine at IFA 2019 in Berlin and said it would be rolled out to customers in 2020.
Its microfibre filtering technology will also be made available to competitors in the industry, to encourage them to save the environment.
The landmark announcement was made by Arcelik CEO Hakan Bulgurlu during his keynote address where he said that time is running out in the fight against the climate catastrophe.
More than one million fibres are flushed down the drain and end up in the oceans after every single washing load.
These microfibers are then swallowed by fish and other marine animals before finding their way into our food chain.
The new technology will block 90 per cent of microfibers from entering the water sources, with the filtration box, located in the detergent drawer, filtering the water before discharge.
In his speech, Arcelik CEO Bulgurlu called for closer industry partnerships and said the company are ready to share its new cutting edge technology for the greater good.
Bulgurlu added that humanity faces a global crisis by damaging and destroying the environment at a quicker rate than it can regenerate itself.
Brilliant. If competitors don’t buy Arcelik’s filters, they’re against “the greater good” — unless they intend to develop their own filtering technology. Of course, just buying the filters would be faster and cheaper.
He said: ‘As a company with a global footprint, with products and services in 146 countries, we made it our mission to do everything within our power to make a change as time is running out in the fight against environmental disasters, most importantly climate catastrophe.
‘That’s why we believe creating a value through reducing the environmental damage that we are causing as an industry is a key opportunity we should seize.’
Genius marketing and sales strategy: tell people they have to buy the product to save the planet!
You have to pay more to prevent the Climate Catastrophe!
He added that consumers are willing to pay more for products that address global and environmental issues: ‘At Arcelik, we are committed to building purposeful brands and strive to differentiate ourselves with products and technologies that endorse sustainability as we focus on efficient use of resources, such as the microfiber filtration technology.
‘This technology is one of the most important innovations to come out of Arcelik and it has the potential to create far-reaching and significant change in our world.
By “consumers” he means “white people,” because no one else cares about the environment.
Filtering the microfibers doesn’t mean making the microfibers magically disappear, as you’re still left with a bunch of toxic microfibers. Stopping these things from reaching the water and making their way back to us through the food we eat is a good thing, but the real solution would be to stop using these plastic things altogether and to start using non-contaminating alternatives. If there are none, then invent them or work around the need for them.
Why does everything have to come in disposable packages?
Why is plastic even in our clothing to begin with?
The modern goyim eat plastic food that they get from plastic packages, walk around dressed in plastic and spend most of their time staring at little plastic gadgets.
Society is hypnotized by plastic.