August 31, 2019
People claim that the French are about 10 years behind the rest of the West in terms of the development of the narrative, because of the fact that they’ve totally refused to learn English. We are told that it takes longer for the narrative to be absorbed by them when they cannot understand American music and movies in their original language.
That seems about accurate to me. The “American Freedom” disease is very much reliant on the English language.
The “controversial” new ad from Christian Dior, a Paris luxury brand, would have been totally fine ten years ago, and now is totally and completely not fine.
The ad, for the Savauge perfume, features Johnny Depp playing guitar, while an Indian in full feathers does a rain dance, and a sultry Indian squaw eyes Depp from the bushes with a mind to do a rain dance on him.
At first glance, this is clearly a celebration of Indians, who don’t get much play at all these days. You’d think it would be good for the Indian brand. They don’t get much of a chance to be sexy, what with being a bunch of drunken cigarette salesmen ripping you off at their criminal casinos.
However, the rules of current year are that if you’re a white person and do anything with any reference at all to nonwhite people, you’ve broken the iron law of Twitter, which is “thou shall not be white.”
Plus, the word “savauge” sort of is like the word “savage.”
Someone on the Dior creative team: Hey, since the fragrance is called Sauvage, let's make it Indian-themed! Ya know cause Indians are wild and savage !
Johnny Depp: SOUNDS GREAT!
— Johnny Depp Sucks. (@SaltyLilOjibwe) August 31, 2019
They've got a cutting-edge marketing team over there at @Dior which, in the year 2019, came up the brilliant idea of calling Native Americans "savage" but making it all fancy and sophisticated by doing so in French. pic.twitter.com/fRtxpYvEk0
— Max Kennerly (@MaxKennerly) August 30, 2019
There's no way in hell that Dior didn't know that it was inappropriate to equate Native Americans as savages. They know what they're doing. It's purposeful.
— ⚔️Kat Blaque⚔️ (@kat_blaque) August 30, 2019
Man. Wish I could be happy about this but this is perpetuating indigenous culture. The name “Sauvage” ring a bell? Savage.. .
This is a colab with Johnny Depp and Dior by the way. @Dior pic.twitter.com/42eEgHIGfq
— Dyami Thomas (@DyamiThomas) August 30, 2019
Some people tried to talk sense, but as always, it was to no avail.
Reasons why your outrage over the Dior Sauvage ad is invalid and ridiculous:
– Natives participated in the creation of the ad.
– Johnny Depp is part indigenous.
– They did not mock or make fun of the culture.
– It was a homage.
– And finally, the meaning of Sauvage: pic.twitter.com/eqAKDh94Cx
— ▪haley▪ (@sparrabitch) August 30, 2019
Dior shouldn’t worry, however.
No one who gets angry about racism on Twitter is going to buy a $70 bottle of men’s perfume anyway. These are low-level plebs who were told they could become middle class by taking on massive student loan debt, and they are being spurred on by smelly, cheap Jews.