August 1, 2019
Burger King is one of the places offering this vegan “burger”
Our society has men pretending to be women, women pretending to be men, and plants pretending to be meat.
Fake meats are the trannies of the dietary world.
Impossible Foods plans to roll out its hugely-popular meatless burger, so far only available at restaurants, to US grocery store shelves in September.
The California-based startup announced the move on Wednesday after receiving approval from the Food and Drug Administration to use soy leghemoglobin as a color additive – clearing a key hurdle in the company’s push to sell raw patties in stores.
Another reason why California should just go ahead and sink already.
The news comes as the company inked a major supply agreement with global veteran food production company OSI Group to ramp up supplies of its plant-based burgers.
The production announcement comes after months of shortages of the fake-meat patties.
They are so in-demand that Impossible Foods has been struggling since April to produce stock fast enough for its customers.
People are after the pleasure of eating a burger but want to avoid the cost of having to kill an animal and as a consequence, they also avoid the result, which is getting nourished.
The same thing happens with sex.
People are after the pleasure of having sex but want to avoid the intended result, which is reproduction and the costs of raising the future generation.
The shortages have been particularly acute as the company scored deals with big chains like White Castle and Burger King.
That’s despite Impossible Foods doubling employment at its 68,000-square-foot Oakland plant to 200 people over the last two months, making a record volume of burgers in June, and moving to three eight-hour shifts from two 12-hour shifts in July.
‘The demand is real, and we think it’s going to be sustained for a long time,’ said Impossible Foods President Dennis Woodside, a former mobile phone executive hired in March to help Impossible scale more quickly.
‘We hadn’t quite planned for the success that we had in the market.’
The Impossible Burger is sold at 10,000 restaurants worldwide, up from 5,000 at the beginning of the year.
Impossible Foods was founded in 2011 by Doctor Patrick O. Brown, a 64-year-old longtime vegan who worked as a highly regarded Stanford University biochemist before setting off on his quest to eliminate the need for animal farming.
According to its website the company have ‘spent years trying to understand everything people love about meat, from its sizzle and smell to its taste and nutrition.
‘We searched the plant world for specific ingredients that would recreate those experiences but be better for both people and the planet,’ the website reads.
The patty is made with soy protein, coconut oil, potato protein, sunflower oil and heme, a plant-based ingredient that makes the burger ‘taste like meat’, according to the company.
Wanting to eat a burger without any meat in it is one of the weird consequences of having foods as products instead of foods as foods.
This is civic nationalism applied to food.
It is rejecting the idea that there are key ingredients in dishes. It is thinking that ingredients are interchangeable because foods and dishes are just nations of ideas.
As long as people adhere to the values and ideas of America, they are American, and as long as the ingredients adhere to values and ideas of Burger, they are burgers.
If you can give a dough made from soy powder and oil the shape of a burger, you have a burger.
If you can give browns American citizenship and American ideas, you have Americans.
If you can give men boobs and women’s clothing, you have women.
If you can give women a beard and a deep voice, you have men.
That’s how fake our society is.